爱玛科技(603529)：以旧换新叠加产品优化 业绩韧性增长

Core Viewpoint - The company reported a steady revenue growth in 2024, driven by the "old-for-new" policy and product restructuring, despite challenges in certain segments [1][2]. Financial Performance - In 2024, the company achieved a revenue of 21.606 billion, a year-on-year increase of 2.71%, with a net profit attributable to shareholders of 1.988 billion, up 5.68% [1]. - The fourth quarter of 2024 saw a revenue of 4.142 billion, reflecting a 15.69% year-on-year growth, and a net profit of 0.434 billion, which is a 34.24% increase [1]. - The gross profit margin for main products in 2024 was 17.76%, an increase of 1.38 percentage points, attributed to product matrix optimization and cost reduction efforts [2]. Product Segment Performance - Revenue from electric bicycles was 13.037 billion, up 1.50%, while electric two-wheeled motorcycles saw a decline of 10.20% to 5.214 billion [1]. - Electric three-wheeled vehicles experienced a significant growth of 36.07%, generating 1.952 billion, and accessory sales rose by 30.79% to 0.847 billion [1]. Market Strategy - The company focused on international markets, achieving 0.235 billion in overseas revenue, a 3.82% increase, by deepening its global strategy in Southeast Asia [1]. - The company is enhancing its brand presence in the high-end market, which is expected to drive sustained profit growth [3]. Future Outlook - The implementation of the new national standards in 2024 is anticipated to optimize the industry landscape, benefiting leading manufacturers [3]. - The continuation of the "old-for-new" policy in 2025 is expected to stimulate domestic demand [3]. - Projections for net profit attributable to shareholders for 2025-2027 are 2.607 billion, 3.038 billion, and 3.429 billion, respectively, with corresponding PE ratios of 13.8, 11.9, and 10.5 [3].