权威机构认证全球领先，张亮麻辣烫实力闪耀世界舞台

Core Viewpoint - Chinese fast food, particularly Zhang Liang Spicy Hot Pot, is rapidly gaining popularity globally, establishing itself as a leading brand in the international market for Chinese cuisine [1][3]. Market Overview - The overseas Chinese dining market is projected to reach $409.5 billion by 2026, with a compound annual growth rate (CAGR) of 9.4% [1]. - Zhang Liang Spicy Hot Pot has successfully entered multiple countries and regions, becoming a global leader in the spicy hot pot segment [1]. Brand Expansion - Zhang Liang Spicy Hot Pot has over 6,000 global chain stores, with more than 100 overseas locations across 21 countries and over 350 cities [1][3]. - The brand has transformed the traditional street food of spicy hot pot into a standardized, modern, and international dining experience [3]. Sales Performance - The brand sells over 200 million bowls annually, reflecting its strong market presence and consumer acceptance worldwide [6]. Product Innovation - The signature product, the freshly boiled beef bone soup, is crafted using traditional methods, ensuring high quality and flavor [8]. - New product launches, including three "master soups," enhance the brand's product offerings and cater to global consumer tastes [8][10]. Supply Chain Management - Zhang Liang Spicy Hot Pot has established strategic partnerships with top global suppliers to ensure high-quality, fresh ingredients [11]. - The brand focuses on maintaining consistent taste and quality across its international locations through effective supply chain management [11]. Customer Experience - The brand emphasizes a personalized dining experience, offering a wide variety of ingredients and efficient service design [13]. - Innovations in store layout and service have garnered positive feedback from global consumers, enhancing the overall dining experience [13]. Industry Recognition - Zhang Liang Spicy Hot Pot has received certifications from international consulting firms, affirming its status as a leading brand in the global spicy hot pot market [14]. - The brand's global leadership is validated by its market influence, store scale, and revenue performance [14].