SNDL Launches Rise Rewards Loyalty Program

Core Points - SNDL Inc. has launched the Rise Rewards loyalty program aimed at enhancing customer experience and providing value to Value Buds shoppers [1][2] - The program will be available at all Value Buds locations in Alberta, Ontario, Saskatchewan, and Manitoba starting April 22, 2025 [1] - Customers can earn points with every visit and through participation in a recycling initiative, emphasizing affordability and sustainability [2] Company Overview - SNDL Inc. is one of the largest vertically integrated cannabis companies in Canada and the largest private-sector liquor and cannabis retailer [4] - The company operates various retail banners including Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, and Spiritleaf [4] - SNDL's consumer-facing cannabis brands include Top Leaf, Contraband, Palmetto, and others, with a focus on strategic capital deployment in the North American cannabis industry [4]