自如“海燕计划”13季启航 携《大闹天宫》助力毕业生租房安居

Core Insights - The collaboration between Ziroom and the classic IP "Havoc in Heaven" aims to support graduates entering the job market in 2025 by addressing their housing needs [1][2] - The "Haiyan Plan" is a significant corporate social responsibility initiative by Ziroom, providing benefits such as monthly rent payments, zero deposit, and a relocation fund for new graduates [1][2] Group 1: Haiyan Plan Overview - The "Haiyan Plan" has been running since 2011, with 13 seasons completed, benefiting over 450,000 graduates from more than 5,000 universities globally [1] - The initiative has cumulatively waived over 1.3 billion yuan in deposits, showcasing its impact on easing financial burdens for graduates [1] Group 2: Graduate Housing Challenges - In 2025, the number of college graduates in China is expected to exceed 12 million, marking a historical high, which intensifies the housing pressure in major cities [2] - Many graduates prioritize finding suitable housing as their primary challenge post-graduation, especially in cities with high rental demands [2] Group 3: Program Accessibility and Benefits - The participation process for the "Haiyan Plan" is straightforward, allowing graduates to access benefits through the Ziroom app after completing educational and credit verifications [2] - The program has expanded its eligibility to include graduates from 2023 to 2025, increasing the number of young people who can benefit from the housing support [2] Group 4: Cultural and Economic Impact - Experts have noted that this innovative collaboration revitalizes traditional cultural IPs while addressing real-life housing issues, representing a successful integration of cultural and economic sectors [2] - The initiative aims to foster a sense of cultural identity among young people while providing practical solutions to their housing challenges [2]