Nan Fang Du Shi Bao·2025-04-22 11:39Core Insights - The new model, Titanium 3, launched by BYD's Fangchengbao brand, targets the young consumer market with a price range of 133,800 to 193,800 yuan [3] - The vehicle features a modular front grille design, advanced driving systems, and a unique drone system developed in collaboration with DJI [4][6] Design and Features - The Titanium 3 is inspired by "Star Wars aesthetics," featuring a closed black grille and LED daytime running lights resembling the "eyes" of a starship [2] - It includes a customizable front grille design through a modular system [2] Performance Specifications - The Titanium 3 has a dual-motor setup with a total output of 310 kW, a top speed of 201 km/h, and can accelerate from 0 to 100 km/h in just 4.9 seconds [2] - The vehicle offers a CLTC range of 501 km across all models, with battery capacities varying from 65.28 kWh for the rear-wheel drive to 78.72 kWh for the drone version [2] Market Position and Sales - Since its establishment in June 2023, Fangchengbao has achieved significant sales, with a total of 56,388 units sold in 2024, including a record monthly sales of 11,418 units in December [6] - The launch of Titanium 3 completes a product matrix for the brand, consisting of Leopard 5 (off-road), Leopard 8 (flagship SUV), and Titanium 3 (tech-oriented) [6] Strategic Insights - The Titanium 3's strategy of "technology downscaling" aims to break the competition in its price segment, with expected gross margins of 18%-20%, surpassing the industry average of 15% [6] - Analysts predict that the product matrix will help Fangchengbao achieve annual sales exceeding 100,000 units and aim for a top-three market share in the compact electric SUV segment [6]