Stitch Fix Rises 38% in a Year: Is the Stock Still a Buy?

Core Viewpoint - Stitch Fix, Inc. (SFIX) has shown significant stock performance, with a 38.2% increase over the past year, contrasting with a 10% decline in the Zacks Retail-Apparel and Shoes industry [1][2]. Performance Metrics - The company has outperformed the broader Retail-Wholesale sector and the S&P 500 index, which grew by 9.1% and 4.6% respectively during the same period [2]. - Average order value (AOV) has increased for six consecutive quarters, with a 9% year-over-year rise in the second quarter of fiscal 2025, and a notable 16% spike on January 25 [9]. - Revenue per active client rose to $537, reflecting a 4.3% increase from the previous year [9]. Valuation Insights - Stitch Fix is currently trading at a low price-to-sales (P/S) ratio of 0.31, compared to the industry and sector ratios of 1.28 and 1.43 respectively, indicating potential for attractive entry points for investors [5]. - The company's Value Score of B further emphasizes its investment appeal [5]. Operational Efficiency - Gross margin reached 44.5% in the fiscal second quarter, up 110 basis points from the prior year, attributed to higher AOV and improved product margins [10]. - Contribution margin was reported at 33%, exceeding the historical range of 25-30% for the fourth consecutive quarter [11]. Client Engagement and Personalization - Stitch Fix's client-first approach has led to increased engagement, with customer requests for the same stylist reaching a five-year high [8]. - Keep rates for new styles have increased by 7% year over year, indicating a stronger product-market fit [12]. Market Expansion and Brand Differentiation - The company has revitalized underperforming segments, particularly men's and Freestyle categories, with cashmere sales growing by 400% year-over-year [13]. - New in-house brands like The Commons have emerged as top revenue drivers, enhancing customer appeal and improving margins [14]. Investment Opportunity - Stitch Fix is positioned for sustainable growth through ongoing business transformation, operational efficiency, and brand differentiation, making it an attractive option for investors seeking long-term value [15].