卡骆驰、太平洋羊驼等“锁定”第八届进博会，中国市场的“进博引力”有多强

Group 1: Event Overview - The "China International Import Expo" has been successfully held annually since 2018, with over 180 countries and regions participating, and more than 23,000 foreign exhibitors [1] - The total intended transaction amount from the expo has exceeded $500 billion, with over 2.9 million professional audience registrations [1] - The 2024 import total for China is projected to reach 18.4 trillion RMB, marking a 2.3% year-on-year growth and establishing a new historical high [1] Group 2: Company Participation and Strategies - Red Star Macalline has utilized the expo to assist overseas brands in entering the Chinese market, enhancing brand visibility and overall sales [2] - Crocs has signed up for the eighth expo, recognizing China as its second-largest market and focusing on local consumer engagement through collaborations with local designers and celebrities [3] - EFC, a new participant, will showcase ESG solutions at the expo, emphasizing the growing trend of Chinese companies expanding overseas despite recent trade tensions [4][5] Group 3: Market Trends and Opportunities - The expo aims to enhance the quality of exhibitors, innovation in showcased products, and the introduction of high-value brands [1] - The service trade exhibition area, which features non-physical exhibits, highlights the increasing importance of ESG solutions in the current market environment [4][5] - The trend of Chinese companies expanding into international markets is expected to continue, with a focus on enhancing risk resilience and exploring new opportunities [5]