Warner Music(WMG) Prnewswire·2025-04-22 15:00Core Insights - Warner Music Group (WMG) is launching a new joint venture label named 5 Junction, aimed at discovering and nurturing U.S.-based artists of South Asian heritage and amplifying the success of existing South Asian artists within WMG [1][2] - The initiative is led by Anjula Acharia, who emphasizes the importance of representation and the global power of South Asian stories in music [2][3] - WMG's India team has expanded its presence in South Asia, attracting notable regional talent with global potential, such as Diljit Dosanjh and King [2][3] Group 1 - 5 Junction will collaborate closely with Warner Records in Los Angeles, focusing on the intersection of culture and commerce to enhance the visibility of South Asian music in the U.S. [1][2] - Robert Kyncl, CEO of WMG, highlights the early recognition of the global potential in South Asian music and the strategic positioning to capitalize on this market [2][3] - The label aims to amplify South Asian music, which has a significant diaspora and cultural rhythm, to thrive in the U.S. music market [2][3] Group 2 - Anjula Acharia is recognized for her role in launching Priyanka Chopra Jonas' career and connecting global talent with opportunities [3] - Acharia's previous work includes introducing Western superstars to South Asian audiences, showcasing her expertise in cross-cultural collaborations [3] - The partnership with 91 North Records, a joint venture between Warner Music India and Warner Music Canada, will further enhance the fusion of South Asian music in Canada [2]