CarMax, Gotham FC Extend Mission-Driven Partnership, Driving Growth and Impact

Partnership Overview - Gotham FC has announced a multi-year extension of its partnership with CarMax, reinforcing their commitment to community and women's sports growth [1][3] - CarMax will continue as the front-of-kit sponsor and will be involved in various initiatives including the Gotham FC regular season and Fan Fest [2][3] Investment and Initiatives - CarMax's investment will enhance fan experiences through new digital content, parking incentives, and community programs for youth soccer players [4][5] - The CarMax Kids program aims to increase youth attendance at games by providing free tickets and transportation, serving over 530 young people to date [5] Marketing Impact - CarMax's marketing initiatives have led to a 27% increase in Gotham FC's social media following and a 67% rise in average home game attendance [7] - The partnership has resulted in a doubling of season ticket holders since 2023 and a 36 percentage point increase in partnership awareness among Gotham FC fans [7] Club Performance - Gotham FC, a top women's soccer club, started the 2025 NWSL season with a strong roster and aims to build on its previous successes, including winning the 2023 NWSL championship [8][11]