Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value

Core Insights - Del Taco is launching a new brand campaign and introducing three value-oriented meal options called El Big Boxes, emphasizing affordability and quality [7][10] - The rebranding reflects Del Taco's California roots and innovative spirit, combining Mexican and American menu items [8][9] - The new campaign features a fictional music group, the Del Yeah's, to enhance brand engagement and promote the "Del Yeah!" attitude [9] Product Offerings - The El Big Boxes include: - $5 Clásico El Big Box: Del Combo™ Beef & Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries, and a 16 oz Drink [12] - $7 Mex Faves El Big Box: Del Combo™ Beef & Bean Burrito, Grilled Chicken Taco, Soft Snack Taco, Mini Quesadilla, and a 16 oz Drink [12] - $9 Ameri-Mex El Big Box: Double Del® Cheeseburger, Bean & Cheese Burrito (choice of red or green sauce), Soft Snack Taco, Value Crinkle-Cut Fries, and a 16 oz Drink [12] Brand Identity - The refreshed brand identity aims to showcase Del Taco's commitment to real food, generous portions, and unbeatable value, appealing to a wide range of customers [10][13] - Del Taco's menu features a mix of signature Mexican items and American classics, prepared fresh with quality ingredients [13][14] - The company serves over three million guests weekly across nearly 600 locations in 17 states, highlighting its extensive reach and customer base [14]