Zhong Guo Zheng Quan Bao·2025-04-22 20:48Core Insights - The competitive landscape of the food delivery market is changing, with JD.com entering the market using a differentiated strategy to challenge Meituan, focusing on user experience and delivery management [1][6] - JD.com has launched a "100 Billion Subsidy" initiative to attract consumers, resulting in lower prices for customers compared to Meituan [5][6] - The long-term sustainability of subsidy-driven strategies remains uncertain, as the industry needs to establish a win-win ecosystem for riders, consumers, merchants, and platforms [1][6] Delivery Performance - JD.com has demonstrated faster delivery times compared to Meituan, with a reported 14-minute advantage in certain cases [2] - However, there are instances where JD.com's delivery times lag behind Meituan due to operational challenges, such as changing delivery riders mid-order [2][3] Rider Incentives and Preferences - JD.com offers higher delivery fees and incentives for riders, making it an attractive option for those delivering food [3][4] - Many riders prefer to work across multiple platforms to maximize their income, indicating a cautious approach towards committing to a single platform [3][4] Market Penetration and Brand Presence - JD.com has a limited selection of well-known restaurant brands on its platform compared to Meituan, which has a stronger local brand presence [4][5] - As of late March, JD.com has expanded to 126 cities with over 400,000 restaurant partners, while Meituan reported over 770 million transaction users and 14.5 million active merchants [5] Industry Dynamics - The entry of JD.com into the food delivery market is seen as a necessary move to diversify its business and enhance platform activity [6] - The sustainability of high subsidies for riders and consumers raises questions about the long-term viability of both JD.com and Meituan in maintaining competitive pricing while ensuring profitability [6]