引领鲁酒新征程 斩获两项大奖 泰山酒业闪耀第90届山东糖酒会

Group 1 - The core achievement of Taishan Liquor Industry is winning two awards at the 2025 Shandong Sugar and Wine Fair, highlighting its product quality and integrity in business operations [2][3] - The company showcased its 80 years of development and brand renewal at the fair, emphasizing its status as a leading enterprise in the Shandong liquor industry [3][6] - Taishan Liquor's flagship product "Rufeng Taishan (Confucian Saint)" has gained consumer acclaim due to its rich cultural heritage and innovative brewing techniques [5][6] Group 2 - The Shandong Sugar and Wine Fair is the oldest and longest-running regional professional exhibition in China, focusing on the revitalization of Shandong liquor [6] - Taishan Liquor's exhibition design integrated Taishan culture, showcasing the charm of traditional brewing techniques combined with digital technology [6] - The company plans to enhance its brand and marketing strategies in 2024, focusing on themes of "peace culture," "regional characteristics," and "civilization inheritance" [8] Group 3 - Taishan Liquor presented its core product series, including "Rufeng Taishan," at the fair, attracting numerous distributors for negotiations and contracts [13] - The company's vice president emphasized three foundational projects aimed at enhancing product quality, cultural recognition, and brand faith among consumers [15] - The company aims to transition from a regional brand to a national liquor brand, leveraging Taishan cultural IP to create immersive consumer experiences [16][17]