我国成年国民综合阅读率攀升至82.1% 数字化阅读接触率首次突破80%

Core Insights - The fourth National Reading Conference is being held in Taiyuan, Shanxi from April 23 to 25, coinciding with World Book Day, highlighting the importance of promoting reading in China [1] - The 22nd National Reading Survey indicates that the comprehensive reading rate among adults in China has risen to 82.1%, with an average reading volume of 8.31 books per person, and digital reading exposure has surpassed 80% for the first time [1][2] Digital Reading Trends - Digital reading has become the main driver of growth in national reading, with the exposure rate for digital reading increasing by 0.3 percentage points to 80.6% in 2024, and mobile reading accounting for 78.7% of this growth [2] - Traditional computer-based reading has seen a decline, with its proportion dropping by 2.3 percentage points to 68.3%, indicating a generational shift in reading mediums [2][3] - Audiobooks and video summaries are emerging as popular formats, with 38.5% of the population choosing audiobooks and 5.7% using video summaries for knowledge acquisition [2][3] Reading Promotion Strategies - There is a need for targeted reading promotion strategies to address structural imbalances in reading resources, particularly in rural areas and among younger populations [3][4] - Innovative practices in various regions, such as the "Rural Reading Point Lighting Plan" in Zhejiang and integrating reading with local culture in Sichuan, have shown positive results [4] Urban Reading Innovations - Urban reading spaces are evolving, with innovations like 24-hour park libraries and automated book sorting systems in cities like Shanghai and Shenzhen, enhancing accessibility to reading materials [5][6] - The future of reading spaces is expected to be a deep integration of physical and digital services, creating a seamless reading experience [6][7] Government Support for Reading - The government has reiterated its commitment to deepening national reading activities, with the concept included in the government work report for the 12th consecutive year [7][8] - A systematic public service framework for reading is essential to transition from event-based to regular reading services, enhancing participation and satisfaction among the public [8]