专家解读山东一季度消费市场：“AI+智能化”助力消费提振升级

Economic Overview - In the first quarter, Shandong's total retail sales of consumer goods reached 1,017.28 billion yuan, with a year-on-year growth of 5.6%, an increase of 0.6 percentage points compared to the previous year [4] - Urban retail sales grew by 5.5%, while rural retail sales increased by 6.0% [4] - Dining revenue rose by 5.7%, and commodity retail grew by 5.6% [4] - Online retail sales of physical goods amounted to 148.71 billion yuan, reflecting a growth of 6.1% [4] Consumption Trends - The consumption market in Shandong is characterized by "stability with quality improvement and innovative scenarios," driven by policy guidance, technological empowerment, and enhanced consumption quality [4][5] - The province implemented a series of initiatives to boost consumption, including the "New Year Consumption Season" and "Spring Replacement Happy Purchase" activities, leading to increased consumer activity [4][5] Policy Impact - Following the "926" meeting last year, Shandong has combined consumption promotion with improving livelihoods, focusing on increasing income for low- and middle-income groups and enhancing consumption structure [5] - The "smart transformation" of the consumption market is attributed to policy guidance and the inevitable result of technological revolution and consumption quality enhancement [5] - A subsidy of up to 20% for smart home and digital products was introduced, significantly boosting sales in these categories [5] Sales Growth - In the first quarter, retail sales of smart home appliances and new energy vehicles surged by 50.2% and 29.9%, respectively [5] - The "old for new" policy stimulated consumption exceeding 31 billion yuan, while the online New Year shopping festival generated 72.54 billion yuan in online retail sales, marking a 7.4% increase [5] Price Stability - Shandong's Consumer Price Index (CPI) decreased by 0.2% year-on-year, maintaining a low-level operation [6] - The decline in CPI may be influenced by seasonal drops in consumer demand post-Spring Festival [6] - The stable economic environment in the province is expected to support price stability, alongside various policies aimed at boosting consumption [6]