Baozun Files Annual Reports for Fiscal Year 2024

Core Points - Baozun Inc. filed its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. SEC [1] - The annual report is also published in Hong Kong in accordance with local listing rules [2] - The company has implemented new electronic dissemination arrangements for its annual reports as part of its ESG initiatives [3] Company Overview - Founded in 2007, Baozun Inc. is a leading provider of brand e-commerce services and digital commerce solutions, serving over 490 brands globally as of December 31, 2024 [4] - The company operates three main business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), focusing on high-quality and sustainable growth [5]