上海车展亮剑！北京越野携BJ40增程、BJ40增程赤兔版震撼登场

Core Viewpoint - The 2025 Shanghai Auto Show marks the launch of Beijing Off-road's BJ40 extended range model, representing a significant step in the company's transformation towards new energy vehicles and redefining the benchmark for off-road electric vehicles [1][13]. Group 1: Product Launch and Market Performance - The BJ40 extended range model is the first mass-produced vehicle from Beijing Off-road since the initiation of its three-year leap strategy, showcasing a deep integration of extended range hybrid technology with traditional off-road capabilities [1][3]. - The BJ40 extended range has achieved over 10,000 orders within 48 hours of its launch, capturing an 81% market share and ranking first in the new energy box market [3][13]. - The BJ40 extended range model is positioned as a new standard in the off-road segment, emphasizing high-quality service and personalized products to meet user demands [3][10]. Group 2: Safety and Performance Features - The BJ40 extended range prioritizes safety, featuring a robust structure with a metal roll cage and 79.8% hot-formed steel, achieving a pressure resistance of 130,000 Newtons [5][6]. - The vehicle completed a real-world endurance challenge from Beijing to Shanghai, covering 972 kilometers, demonstrating its capability as a leading extended range off-road SUV [5][8]. - The battery safety system includes a three-layer external protection design, significantly enhancing its resistance to impacts compared to competitors [6][10]. Group 3: Customer Engagement and Service - In response to increased order volumes, Beijing Off-road has introduced a "BJ40 extended range delayed delivery rights" program, ensuring direct communication with customers regarding production and delivery timelines [8][10]. - The company aims to create a comprehensive user value ecosystem, focusing on user-centric brand transformation through technological and service equity [8][13]. Group 4: Future Strategy and Goals - The three-year leap strategy aims to achieve over 3 million vehicle sales by 2027, with a target of 2 million for self-owned brands and over 50% for new energy models [13]. - Beijing Off-road is committed to leveraging its 60 years of experience in the off-road sector to enhance its electric off-road vehicle offerings, showcasing its technological strength and brand renewal [13]. - The company plans to continue its focus on technological innovation and product iteration to enhance its global competitiveness and international development [13].