HIKVISION(SZ:002415) Guo Ji Jin Rong Bao·2025-04-23 11:29Core Insights - Hikvision's 2024 financial report reveals weak revenue growth and significant profit decline, with total revenue at 92.496 billion yuan, a year-on-year increase of 3.53%, while net profit attributable to shareholders dropped to 11.977 billion yuan, a decrease of 15.10% [1] - The company's cash flow from operating activities also fell, amounting to 13.264 billion yuan, down 20.2% year-on-year [1] Revenue and Profit Analysis - Revenue growth began to slow from the first quarter of 2024, turning negative in the fourth quarter, where revenue was 27.495 billion yuan, a decrease of 2% year-on-year, and net profit was 3.851 billion yuan, down 27% [1] - Traditional core business revenue (smart IoT products and services) declined by 1.19% to 67.963 billion yuan, while innovative business revenue (including smart home, robotics, automotive electronics) grew by 21.19% to 22.484 billion yuan, accounting for 24.31% of total revenue [2] Segment Performance - The domestic public service business (PBG) saw a significant decline, with revenue dropping over 10% to 13.467 billion yuan, reflecting a continued decrease in government demand [2][4] - Other domestic business segments, including large and medium enterprises (EBG) and small and medium enterprises (SMBG), also experienced revenue declines of 1.09% and 5.58%, respectively [3] Market Trends and Challenges - The company noted a shift in consumer behavior towards cost-effective products, indicating a trend of "consumption downgrade" among both consumers and government entities [4] - The overall market environment remains challenging, with increased competition and weak demand impacting the security and smart IoT sectors [4][8] Historical Context - From 2007 to 2018, Hikvision consistently achieved double-digit growth in both revenue and net profit, but this trend reversed in 2019, with net profit growth slowing to single digits [7] - The company faced a significant crisis in 2022, with revenue growth dropping to 2.14% and net profit declining by 23.59%, marking the first annual net profit decrease since 2006 [7] - Although there was a slight recovery in 2023, with net profit at 14.108 billion yuan (up 9.89%), it still did not reach the 2021 level of 16.8 billion yuan, and the downward trend continued into 2024 [7]