Globenewswire·2025-04-23 13:00Core Insights - Taboola has announced an update to its long-term partnership with Gannett, enhancing collaboration to provide performance advertisers access to display inventory on Gannett properties through a new platform called Realize [1][2]. Company Overview - Taboola is a global leader in performance advertising technology, working with thousands of businesses and reaching approximately 600 million daily active users across major publishers [5]. - Gannett Co., Inc. is a diversified media company with a national and local reach, operating the USA TODAY NETWORK and providing digital marketing solutions through its brand LocaliQ [6]. Partnership Details - The partnership between Taboola and Gannett, which began in 2013, has been deepened to include performance advertising capabilities, allowing advertisers to access a broader range of display inventory [2][4]. - Realize, powered by an AI performance engine, enables advertisers to optimize campaigns across Taboola's extensive network of publishers and apps, leveraging unique data from Taboola's integrations [3][4]. Strategic Goals - The collaboration aims to drive audience development, engagement, and monetization for both companies, with a focus on providing performance advertisers with greater access to trusted sites [4].