Taboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties

Core Insights - Taboola has announced an expansion of its long-term partnership with Gannett, enhancing its offerings for performance advertisers [1][2] - The partnership now includes access to display inventory on Gannett properties through Taboola's Realize platform, which utilizes an AI performance engine [2][3] - This collaboration aims to leverage first-party data and AI to optimize advertising campaigns across a wide network of publishers and apps [4] Company Overview - Taboola is a leader in performance advertising technology, reaching approximately 600 million daily active users and partnering with major publishers like NBC News and Yahoo [5] - Gannett is a diversified media company with a national and local presence, operating the USA TODAY NETWORK and focusing on empowering communities through journalism and digital marketing solutions [6] Partnership Details - The partnership between Taboola and Gannett has been in place since 2013, with a focus on audience development, engagement, and monetization [2][4] - Realize, the new platform, allows advertisers to access a broader range of display opportunities, enhancing the effectiveness of their campaigns [3][4]