GoDaddy Agency: A New Way to Help Digital Consultants Grow

Core Insights - GoDaddy has launched a new partner program called GoDaddy Agency, aimed at connecting digital agencies with small and mid-sized business leads, providing them with tools, services, and support to enhance their client offerings [1][2]. Group 1: Program Features - GoDaddy Agency is designed to serve as a strategic referral partner for digital agencies, enabling them to scale their business through a consistent flow of qualified leads [2][6]. - The program offers tailored support, including access to premium WordPress tools, expert guidance, and co-branded marketing campaigns for top-performing partners [9]. Group 2: Target Audience - The program is specifically beneficial for freelance web developers, web design, and digital marketing consulting agencies in the U.S., allowing them to grow their client base and revenue by connecting with small and mid-sized businesses seeking professional support [3][4]. Group 3: Market Positioning - GoDaddy Agency differentiates itself from other partner programs by providing real, qualified customer referrals, many of whom have already shown interest in GoDaddy's services [6]. - A study indicated that 68% of agencies focus on expanding service offerings, while 67% view referrals as a key growth indicator, both of which are directly supported by the GoDaddy Agency program [7].