车展季·大咖说丨一汽-大众ID. AURA概念车亮相上海车展 吴迎凯：大众品牌加速向本土主导转变

Core Viewpoint - The competition in the Chinese automotive market is intensifying, with companies like FAW-Volkswagen actively participating in product, technology, and brand battles to capture market share [1] Group 1: Product and Technology Development - FAW-Volkswagen unveiled the ID. AURA, its first global CMP platform concept car, aimed at young families in China [1] - The company is enhancing its smart driving capabilities with a self-developed smart cockpit, tailored to meet the needs of Chinese consumers [1] - The smart driving roadmap includes a three-step plan, with the goal of achieving smart driving 2.0 by September, covering 95% of urban scenarios and 100% of highway scenarios [5] Group 2: Market Strategy and Sales Performance - In Q1, the domestic fuel vehicle market saw a decline of 4.8%, while FAW-Volkswagen's fuel vehicle sales increased by 1.4%, capturing a 1.1 percentage point increase in market share [1] - The company plans to launch multiple new models, including five electric vehicles and one new fuel vehicle, under a strategy of "oil-electric hybrid coexistence" starting in 2026 [5][2] Group 3: Strategic Collaborations - FAW-Volkswagen is collaborating with XPeng Motors to develop the CEA electronic architecture, which will be integrated into future electric models starting in 2026 [5][7] - The partnership is expected to enhance product development speed by over 30%, moving from a reliance on external technology to a more localized development approach [7]