Hiroad(300915) 证券时报网·2025-04-23 15:54Core Viewpoint - Hai Rong Technology (海融科技) reported a strong performance in 2024, achieving significant revenue and profit growth despite challenges in the domestic consumption market [1][2]. Financial Performance - The company achieved an annual revenue of 1.087 billion yuan, representing a year-on-year increase of 13.89% [1] - The net profit attributable to shareholders reached 111 million yuan, up 23.78% year-on-year, while the net profit excluding non-recurring items was 94 million yuan, reflecting a growth of 29.98% [1] - Total assets amounted to 1.864 billion yuan, a 5.24% increase compared to the previous year, and net assets attributable to shareholders were 1.552 billion yuan, up 2.96% year-on-year [1] Product Innovation and R&D - The company increased its R&D investment to 36.46 million yuan, a growth of 17.15% year-on-year, focusing on product innovation and upgrading its product matrix [2] - Hai Rong Technology received multiple industry awards, including the "Leading Enterprise in China's Baking Industry" and the iSEE Global Delicious Award [2] Market Expansion and Channel Development - The company adopted a dual-circulation strategy, expanding both domestic and international markets, with over 900 distributors in China [3] - In the domestic market, Hai Rong Technology deepened its presence in the baking, catering, and food industries, while in the overseas market, it established production lines and subsidiaries in high-growth emerging markets [3][6] - Overseas revenue reached 216 million yuan, a year-on-year increase of 16.78%, accounting for 19.86% of total revenue [3] Brand Strategy - The company developed the "Big Eye Cute Eagle" IP to enhance product innovation and marketing, creating a differentiated brand ecosystem [4] - Hai Rong Technology integrated various new media platforms to strengthen brand influence and consumer engagement through creative content and marketing activities [4] Supply Chain and Industry Support - The company provides a comprehensive supply solution for the new tea beverage industry, covering multiple product categories and offering one-stop product solutions [5] - Hai Rong Technology is enhancing its supply chain efficiency through digital transformation and has been recognized as one of the "Top 100 Catering Supply Chain Enterprises" for 2025 [5] Future Outlook - The company aims to strengthen its core business advantages and enhance competitiveness in both domestic and international markets by focusing on R&D, optimizing product structure, and improving supply chain capabilities [7]