Under Armour Strengthens Brand Value With Innovation & Customer Focus

Under Armour, Inc.’s (UAA) strategic transformation across its direct-to-consumer (DTC) model, product innovation and global expansion are driving meaningful progress toward sustainable growth and profitability. By prioritizing premium positioning, enhancing customer loyalty and leveraging data-driven retail experiences, the brand is deepening consumer engagement and strengthening its market presence. Coupled with disciplined cost management and improved margin performance, Under Armour’s upbeat fiscal 2025 ...