智驾宣传守住“底限”才能行稳致远

Core Viewpoint - The Shanghai International Automobile Industry Exhibition has seen automakers downplay their promotion of "intelligent driving" features due to new regulations aimed at preventing misleading marketing practices [1][2]. Group 1: Industry Regulations - The China Automobile Industry Association and the China Automotive Engineering Society issued a statement on April 21, advocating for standardized marketing practices in driving assistance technologies to avoid false advertising and excessive marketing [1]. - The regulations emphasize the need to prevent ambiguous or misleading statements that could lead to misuse or abuse of driving assistance features [1]. Group 2: Current Market Reality - Despite the hype surrounding intelligent driving, the highest level of autonomous driving available in the Chinese passenger car market is currently only L2, which still requires human control [1]. - Many automakers focus on showcasing the upper limits of their intelligent driving capabilities, such as high-speed automatic emergency braking, while neglecting to mention the limitations of these technologies [2]. Group 3: Marketing Ethics - There is a concern that some automakers mislead consumers by demonstrating trust in immature intelligent driving features, which could increase the likelihood of traffic accidents [2]. - The industry is urged to adopt a "bottom-line thinking" approach in marketing, emphasizing safety and the limitations of technology rather than solely highlighting its capabilities [2].