智能科技提升红色旅游吸引力

Core Viewpoint - The red tourism industry in China is rapidly developing, significantly aided by the application of smart technology, which enhances visitor experience and optimizes management practices [1][2]. Group 1: Impact of Smart Technology - Smart technology influences red tourism through various means, including VR technology recreating revolutionary scenes, AI-guided storytelling, blockchain for digital collectibles, and the metaverse for immersive experiences [1]. - The "Red Ribbon" digital experience center in Guizhou has welcomed over 1.2 million visitors since its opening in October 2023, showcasing the effectiveness of smart technology in revitalizing red culture [1]. - The "Zhao Shangzhi Memorial Hall" in Liaoning has integrated AR guiding systems and animated historical scene restoration, creating popular educational products that enhance local economic development [1]. Group 2: Policy Support - The Ministry of Culture and Tourism and the Ministry of Education issued a plan in August 2023 to leverage big data, AR, VR, and AI in optimizing red tourism product supply, providing a policy framework for smart technology in the industry [2]. - In November 2024, the Ministry of Culture and Tourism and the National Cultural Heritage Administration will announce exemplary cases of new technology applications in red tourism, reflecting beneficial explorations in the sector [2]. Group 3: Current Challenges - The innovation level of smart technology applications in red tourism is currently insufficient, with many VR and AR projects suffering from content homogenization [2]. - There is a disconnect between smart tourism products and the core of red culture, leading to a phenomenon of "technological idling" [2]. - Some regions focus heavily on hardware investment while neglecting content operation and long-term value, hindering the sustainable effectiveness of smart technology applications [2]. Group 4: Development Strategies - There is a need to deepen the development and utilization of red cultural resources by systematically identifying regional characteristics and focusing on significant historical events and figures [3]. - Establishing a technology empowerment path that leverages smart technology's advantages in immersive scene construction, interactive knowledge dissemination, and precise service provision is essential [3]. - An operational management model should be innovated, emphasizing continuous content updates and technology upgrades, supported by a feedback system to enhance visitor experience [4].