HAOXIANGNI(002582) 新浪财经·2025-04-23 22:33Financial Performance - The company's operating revenue for 2024 was 1,669,658,260.11 yuan, a decrease of 3.39% year-on-year [1][2] - The net profit attributable to shareholders was -71,957,710.58 yuan, representing a year-on-year decline of 38.67% [1][3] - The net cash flow from operating activities decreased significantly by 79.93%, dropping from 432,231,272.53 yuan to 86,766,670.96 yuan [1][4] Revenue Breakdown - Revenue from red dates products was 1,222 million yuan, accounting for 73.17% of total revenue, but down 6.83% year-on-year [2] - Revenue from health-preserving products was 68.885 million yuan, representing 4.13% of total revenue, with a decline of 20.31% [2] - Other business revenue increased by 16.16% year-on-year to 320 million yuan, making it a rare growth highlight [2] Cost and Expense Management - The company's operating costs were 1,292 million yuan, a slight increase of 0.66% year-on-year [3] - Sales expenses decreased by 4.06% to 349 million yuan, mainly due to reductions in promotional costs and salaries [3] - Financial expenses increased by 45.69% to -16.5755 million yuan, primarily due to reduced interest income and increased interest expenses [3] Cash Flow Analysis - The net cash flow from operating activities sharply decreased by 79.93%, indicating weakened cash collection capabilities [4] - The net cash flow from investing activities was 378 million yuan, an increase of 156.47% year-on-year, reflecting adjustments in investment strategy [4] - The net cash flow from financing activities was -705 million yuan, a decrease of 311.56%, indicating reduced bank loans and increased cash dividends [4]