Workflow
渠道筑基 数字领航 布局谋远:爱施德重塑产业新生态

Core Viewpoint - Aishide, a leading digital distribution and retail service provider in China, has demonstrated resilience and improved profitability amidst the cyclical fluctuations of the consumer electronics industry, establishing strong competitive barriers and preparing for future growth through strategic investments in new sectors [1][8]. Company Overview - Founded in June 1998, Aishide has evolved from a mobile phone distributor to a comprehensive service ecosystem covering distribution, retail, and innovative services across various sectors, including 3C digital products and fast-moving consumer goods [2][4]. - The company has built a robust competitive barrier through its extensive sales network, brand partnerships, and digital capabilities, positioning itself as a leader in digital smart distribution and retail services [2][3]. Operational Capabilities - Aishide operates a global sales service network with branches in 32 provincial regions in China and overseas locations in Thailand, Vietnam, and Hong Kong, enabling efficient responses to market demands [3]. - The company has developed a self-researched digital platform that enhances operational efficiency through automation and AI integration, with over 50% of its IT team based in headquarters [3][7]. Financial Performance - In 2024, Aishide achieved a revenue of 65.82 billion yuan, with core business gross margins for digital smart distribution and retail increasing by 1.47 and 0.48 percentage points, respectively [10]. - The net profit attributable to shareholders reached 581 million yuan, with a net profit margin improvement from 0.71% to 0.88% [10][11]. Market Trends - The retail market in China is showing positive growth, with a 3.5% increase in total retail sales and a 7.2% rise in online retail sales in 2024, indicating a favorable environment for Aishide's business model [12][14]. - The smartphone market is also recovering, with a projected 5.6% increase in shipments in 2024, driven by government incentives and advancements in AI technology [13][14]. Strategic Initiatives - Aishide is actively investing in new production capabilities and has established a partnership to create an industrial merger fund focused on smart terminals and AI, aiming to enhance its market influence and competitiveness [8][10]. - The company is also expanding into the AI computing sector through a collaboration with Shanghai Xiaoyi, aiming to build a comprehensive AI service team and transition from 3C product distribution to AI computing services [10][14].