关税冲击下的广东服装业突围：打造自主品牌，多举措拓内销

Core Insights - The article discusses the significant impact of U.S. tariffs on global trade, particularly focusing on Guangdong's response as a major economic and foreign trade province in China [1] - It highlights the transformation of the Guangdong garment industry in the face of these tariffs, with companies exploring new markets and adjusting their strategies [1] Industry Overview - The U.S. has become a crucial trade partner for Guangdong, and the ongoing tariff situation is prompting unprecedented changes in the garment sector [1] - The article emphasizes the reliance of many U.S. companies on Chinese materials, which lack domestic alternatives, leading to concerns about the sustainability of their supply chains [2][3] Company Responses - Guangdong Mingrui Group, a leading wedding dress manufacturer, produces around 200,000 dresses annually, with over 95% of sales going overseas, primarily to the U.S. [2] - The company is facing pressure to lower prices due to tariff impacts but is focusing on the European market for future growth [2] - Other companies, like Guangzhou Dongfan Garment Factory, are also adapting by seeking new markets and developing domestic brands to mitigate the effects of U.S. tariffs [6] Market Dynamics - The article notes that nearly 90% of wedding dresses sold in the U.S. are produced in China, highlighting the potential economic turmoil if production shifts back to the U.S. [5] - Retailers in the U.S. are experiencing declining sales as consumers turn to second-hand options or rental services due to increased costs from tariffs [4] Strategic Shifts - Companies like Yida Group are transitioning from relying on foreign trade to focusing on domestic markets, emphasizing the need for agility in response to changing market conditions [7] - The shift involves adapting to different order models and enhancing product quality to meet domestic consumer demands [7] Brand Development - Mingrui Group has successfully launched its own wedding dress brand, AMELIE, which has gained a 5% market share in Europe, showcasing the potential for Chinese brands to establish themselves internationally [10] - Yida Group has also developed its own brand, leveraging its extensive supply chain and production capabilities to cater to domestic consumers [8][10]