TCL智家(002668)：25Q1盈利能力提升 全球持续扩张

Core Viewpoint - TCL Smart Home reported strong financial performance in Q1 2025, with significant year-on-year growth in revenue and net profit, indicating robust operational efficiency and market expansion efforts [1][4]. Financial Performance - Q1 2025 revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 4.6 billion, 300 million, and 290 million yuan, respectively, representing year-on-year increases of 10%, 34%, and 31% [1]. - The net profit margin for Q1 2025 was 12.0%, an increase of 1.95 percentage points compared to the previous year, reflecting improved profitability [4]. Market Expansion and Product Development - The company is actively pursuing a globalization strategy, focusing on expanding into European, Southeast Asian, and Latin American markets, with a 7.34% year-on-year increase in overall sales volume [2]. - New product launches, such as the "Ice Kirin" series deep-freeze refrigerators and the "Big Eye Meng·AI Super Cylinder" washing machine, have contributed to enhancing product competitiveness [2]. Cost Management and Efficiency - In Q1 2025, the sales, management, R&D, and financial expense ratios were 3.3%, 3.0%, 3.3%, and -1.2%, showing a decrease in sales expenses and a slight increase in R&D expenses compared to the previous year [3]. - The company has completed the Hefei appliance supporting factory project, which will enhance production efficiency and support the optimization of the production chain [2]. Contract Liabilities and Future Outlook - As of the end of Q1 2025, contract liabilities amounted to 430 million yuan, an increase from the end of 2024, indicating a positive outlook for future revenue [5]. - The company expects net profits attributable to shareholders for 2025 and 2026 to be 1.15 billion and 1.31 billion yuan, respectively, with corresponding EPS of 1.06 and 1.20 yuan, suggesting continued growth in profitability [5].