乱象！“网红医生”挂羊头卖狗肉

Core Viewpoint - The article highlights the dual nature of the medical knowledge dissemination ecosystem on social media, where some medical professionals misuse their authority for commercial gain, leading to the need for regulatory measures to ensure ethical practices in health-related content [5][10][12]. Group 1: Medical Professionals and Commercialization - Some medical professionals are using their authority to promote non-medical products, such as hand creams and dietary supplements, under the guise of health education [5][6]. - Certain influencers are misrepresenting their professional identities by using titles like "doctor" or wearing lab coats to gain credibility while promoting products [7][10]. - There are instances where medical professionals provide misleading information or promote unrelated products, such as a urologist discussing foot fungus treatments, which raises ethical concerns [8][10]. Group 2: Regulatory Measures - In March, Shanghai introduced the first "negative behavior list" for internet health education, outlining prohibited actions such as disguised product promotion and collaboration with disreputable agencies [5][11]. - The article mentions that existing laws already impose strict regulations on medical advertising and the conduct of medical professionals online, including penalties for impersonating doctors or providing unauthorized medical advice [11][12]. - The need for a return to the altruistic roots of medical practice is emphasized, advocating for a healthier online environment that prioritizes public benefit over commercial interests [12].