浙江轻工外贸企业应对挑战闯关突围

Group 1 - The article highlights the impact of U.S. tariffs on global trade, prompting companies in Zhejiang to diversify their markets and seek new opportunities domestically and internationally [1][2] - Desai Group, a major shoe manufacturer, has seen a 30% year-on-year increase in orders from Europe, compensating for a decline in U.S. orders due to tariffs [1] - The company has shifted its workforce to focus on growing orders from other countries, indicating a strategic pivot in response to market challenges [1] Group 2 - Chenda Bathroom Appliances, which exports 50% of its products to the U.S., has faced delays in over 4 million yuan worth of orders due to tariffs, leading to a focus on finding new clients [2] - The company plans to double its participation in domestic and international exhibitions in 2024, targeting markets in the Middle East, Southeast Asia, and Eastern Europe [2] - Zhejiang Kaijia Crafts, which exports 40% of its products to the U.S., is also shifting focus to the domestic market while developing new products to mitigate the impact of declining foreign orders [2][3] Group 3 - Kaijia Crafts has begun utilizing social media platforms like Taobao and Douyin to promote its products, achieving daily sales of over 10,000 yuan [3] - The company is expanding its product range to include felt hats and scarves, aiming to offset losses from reduced foreign trade orders [3] - The overall strategy for these companies includes enhancing brand influence and market share through diversified product offerings and increased domestic sales efforts [1][2][3]