一季度国风“谷子经济”在闲鱼销量暴涨167%

Core Insights - The "2025 Xianyu Guzi Trend Report" indicates that millet consumption will enter an explosive growth phase in 2024, with annual transaction volume expected to increase by 105% [1] Group 1: Market Performance - In the first quarter of this year, Xianyu millet transaction volume reached a historical high, with domestic IP millet surpassing Japanese millet in popularity, achieving a transaction volume 1.2 times that of Japanese millet [1] - The sales of national style millet on Xianyu surged by 167% in the first quarter [1] - Sales of Nezha IP millet experienced a dramatic increase of 2346.2% [1] Group 2: Consumer Trends - Current millet consumption trends are characterized by a focus on female consumers, youth, high frequency, and rapid growth [1] - The proportion of female consumers increased from 67% in 2023 to 78% in 2025 [1]