SKYWORTHDT(000810) 证券之星· Zheng Quan Zhi Xing·2025-04-24 05:59Core Viewpoint - The company, Skyworth Digital, is experiencing a significant decline in performance, with net profit dropping over 90% year-on-year in Q1 2025, following two consecutive years of revenue and profit declines in 2024 [1][2]. Financial Performance - In 2024, the company reported total revenue of 8.69 billion yuan, a decrease of 18.2% compared to 2023, with a net profit of 251 million yuan, down 58.34% year-on-year [2][9]. - For Q1 2025, revenue was 1.80 billion yuan, a decline of 21.24%, and net profit was 532,740 yuan, down 94.98% year-on-year [1][2]. Business Segments - The smart terminal segment, which contributes over 70% of the company's revenue, faced a sales volume of 49.51 million units in 2024, down 3.3%, and revenue of 6.56 billion yuan, down 16.59% [3][9]. - The professional display segment saw a sales volume of 14.44 million units, a decline of over 70%, with revenue of 1.71 billion yuan, down 28.77% [8][9]. Pricing and Margins - The average selling price of smart terminal products fell to 132.45 yuan per unit, a decrease of 13.8%, while the gross margin for smart terminals dropped by 4.22 percentage points to 16.11% [3][9]. - Overall gross margin for the company was 14.56%, marking a 2.19 percentage point decline, the lowest in nearly a decade [3]. Expansion Plans - Despite declining performance, the company plans to invest up to 932 million yuan in expanding its production capacity at the Huizhou Industrial Park [5][6][7]. - The expansion will focus on smart terminal production, including new digital factories and advanced assembly lines, although there are concerns about market saturation and demand [7]. International Operations - The company's overseas revenue was 3.61 billion yuan in 2024, down 16.91%, with significant declines in the performance of acquired subsidiaries STRONG and CALDERO [10]. - STRONG's revenue fell by 2.35% to 873 million yuan, while CALDERO is undergoing liquidation, leading to a full impairment of goodwill [10]. New Product Lines - The XR (VR/MR/AR) and AI glasses are seen as potential growth areas, but the XR market is facing a global decline in shipments, with a 10.3% drop in 2024 [11][12]. - The AI glasses are still in the market cultivation phase, with no substantial revenue contribution expected in the short term [11][12]. Cost Management - In response to the challenging environment, the company is controlling costs, with operating expenses showing a downward trend in 2024 and Q1 2025 [12].