聚焦口服抗衰品类增长 NYO3与天猫国际达成战略合作

Core Insights - NYO3, a high-end dietary nutrition brand from Norway, has formed a strategic partnership with Tmall International to enhance business growth through cross-border e-commerce [1][2] - The collaboration aims to integrate Nordic health concepts with consumer needs, providing a model for global nutrition brands [2][10] Company Overview - NYO3 is recognized for its commitment to "pure nature from Norway," leveraging the nutritional benefits of pristine polar waters [2] - The brand has achieved significant accolades, including being named the leading global brand in krill oil sales for 2023 and receiving multiple international quality certifications [2][5] Market Positioning - The partnership with Tmall International is expected to expand NYO3's market influence in China and explore cross-border e-commerce collaboration between Norway and China [2][10] - NYO3's innovative product, Ageless Aurora Skin Capsule, targets common skin aging issues for women aged 25 and above, utilizing advanced phospholipid delivery technology [7][9] Product Innovation - The Ageless product line, developed in collaboration with Norway's NO-Age research center, combines krill oil with 14 premium ingredients to enhance cellular energy metabolism [7] - The product achieved top rankings in Tmall International's oral beauty category within its first month of launch, indicating strong market acceptance [7][10] Strategic Goals - The partnership is positioned as a mutual benefit, with NYO3 seeking a healthier platform ecosystem and Tmall International aiming to enhance user experience through differentiated products [2][10] - Future plans include multi-layered content marketing and expanding cross-border e-commerce operations to promote Nordic nutrition to Chinese consumers [10]