补贴政策力度历年之最！第六届上海“五五购物节”即将启动

Core Viewpoint - The 2023 Shanghai "May 5 Shopping Festival" is the largest in terms of consumer subsidy policies in six years, with extensive coverage across various sectors, aimed at stimulating consumption and supporting economic growth [1][8]. Group 1: Event Overview - The sixth edition of the "May 5 Shopping Festival" runs from late April to the end of June, emphasizing a dual approach of "policy + activities" to drive quality consumption and create demand [4]. - The festival aims to be a significant event for promoting consumption, stabilizing growth, and enhancing confidence, contributing to Shanghai's goal of becoming an international consumption center [4]. Group 2: Key Features - The festival features three main characteristics: extensive market mobilization, integrated discounts, and a fusion of consumption scenarios [5]. - Over a thousand enterprises and thousands of brands will participate, with more than 1,000 unique activities planned to create a vibrant consumption atmosphere [5]. - Multiple subsidies and discounts will be offered across products and services, both online and offline, leveraging existing policies for various sectors [5]. Group 3: Activity Framework - The festival will focus on four major consumption areas: service consumption, bulk consumption, inbound consumption, and new consumption, structured around the "1+15+16+X" activity framework [6]. - Key activities include the "Business Circle Boutique Promotion Festival" and 15 major IP events, with participation from 16 districts, featuring both online and offline activities [6]. Group 4: Subsidy Details - This year's festival has the most extensive subsidy policies, covering a wide range of products, including 12 categories of energy-efficient appliances and various digital products [8]. - For automotive trade-ins, the subsidy for eligible vehicles has increased, with a focus on supporting the replacement of older vehicles [8]. - Discounts on premium categories will be available through consumption vouchers, with potential savings of up to 45% [8]. Group 5: Consumer Engagement - The "Le Shanghai" service consumption vouchers will continue to be issued, focusing on sectors like dining, tourism, and entertainment to enhance service consumption [9]. - Efforts to improve the shopping experience for inbound tourists include optimizing the tax refund process and expanding the range of eligible products [9].