韩系缺席、流量祛魅！2025上海车展的三大变化

Core Insights - The Shanghai Auto Show, held from April 23 to April 24, 2023, features nearly 1,000 exhibitors from 26 countries, showcasing over 360,000 square meters, marking a record scale and diversity compared to previous editions [1] - Notable absences include Korean automakers Hyundai and Kia, as well as luxury brands Lamborghini and Maserati, indicating strategic considerations amid changing market dynamics [1][2] - The participation of foreign brands is increasingly focused on local partnerships to enhance competitiveness, with companies like Volkswagen and Porsche emphasizing local development and procurement [2] Group 1: Industry Trends - Korean brands have seen a decline in market share, with only 1.6% in China from January to October 2024, reflecting challenges in maintaining sales against domestic competitors [3] - The absence of several brands, including Jaguar Land Rover and high-end luxury brands, suggests a shift in focus towards cost-effectiveness and user engagement rather than mere exhibition presence [3] - The Shanghai Auto Show has implemented restrictions on high-profile interactions among executives, indicating a shift in marketing strategies towards product value rather than celebrity endorsements [4][5] Group 2: Technological Advancements - The exhibition has seen a significant increase in the presence of supply chain companies, with a dedicated area of approximately 100,000 square meters, highlighting the growing importance of technology and innovation in the automotive sector [6] - Key suppliers like Bosch and CATL showcased advancements in autonomous driving and battery technology, reflecting the industry's focus on integrating cutting-edge technology into vehicles [6][7] - The rise of AI and big data applications in smart vehicles is becoming a focal point for innovation, as noted by industry leaders [8]