TrueBlue's PeopleScout Launches the Outthink Index, Setting New Standard for Measuring Employer Brand Effectiveness

Core Insights - The labor market is facing talent shortages, shifting candidate expectations, and increased competition, making employer branding crucial for recruitment success [1] - Despite 80% of HR leaders acknowledging the influence of employer branding on recruiting, only 8% have a dedicated budget for it [1] - The Outthink Index provides standardized metrics to help HR leaders enhance their employer brand across various industries [1][4] Outthink Index Features - The Outthink Index allows employers to leverage data for optimizing their employer brand's value, providing insights on brand performance relative to competitors and industry standards [2][9] - It offers comprehensive benchmarking across nine key areas, including job application accessibility and communication of company culture [9] - Employers can gain competitive insights to identify strengths and areas for improvement, guiding branding strategies and recruitment marketing decisions [9] PeopleScout Overview - PeopleScout, a subsidiary of TrueBlue, has 30 years of experience in employer branding and offers data-driven insights and personalized consultation [4][6] - The company provides scalable talent solutions, including Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) services [6][7] - PeopleScout utilizes technology, machine learning, and AI to enhance decision-making and exceed client expectations [6][7]