Jmoon极萌水光破局千亿级市场 家用美容仪正式进入水光护肤3.0时代

Core Insights - The efficacy skincare market in China is projected to reach approximately 180 billion yuan in 2023, with expectations to grow to 250 billion yuan by 2025, highlighting a significant consumer focus on product effectiveness [1] - There is a notable demand for at-home skincare solutions that can deliver medical-grade results, as 76.3% of consumers express skepticism about current products, and 83.5% desire products that combine medical efficacy with home convenience [2] - Jmoon, a leading brand in the at-home beauty device market, has introduced a new skincare solution that addresses the dual challenges of depth and convenience, marking a significant innovation in the industry [2][3] Market Dynamics - The at-home beauty device segment is becoming a core growth driver in the skincare industry, with predictions indicating it will capture over 35% of the beauty market by 2025 [3] - The introduction of Jmoon’s water light technology signifies a shift from traditional skincare methods to a more advanced "3.0" skincare era, driven by medical-grade technological innovations [3][6] Product Comparison - Jmoon’s water light technology offers a lower maintenance cost of over 300 yuan per month, compared to traditional skincare products that range from 600 to 1200 yuan, and medical treatments that can exceed 3000 yuan monthly [4][5] - The effectiveness of Jmoon’s product is immediate, achieving visible results in one session, while traditional products may take up to three months to show results [4] - Jmoon’s technology penetrates the dermis layer with a depth of 1790μm, while traditional products only reach the stratum corneum (15-20μm), and medical treatments can reach depths of 1000-2000μm but come with risks [4][5] Technological Advancements - Jmoon’s water light technology utilizes a combination of negative pressure transdermal technology and pulsed electric injection, significantly enhancing absorption rates—three times higher than mist-based products and 100 times higher than topical serums [6] - The product includes ingredients equivalent to those found in professional treatments, demonstrating its capability to address various skin concerns effectively [6] Consumer Impact - Jmoon’s water light technology has shown impressive results in clinical tests, with improvements in skin tone brightness by 60.47%, wrinkle reduction by 36.51%, and pore size reduction by 11.23% after 28 days of use [6] - The launch of Jmoon’s product represents a redefinition of at-home skincare, merging the convenience of home use with the effectiveness of medical treatments, thus transforming consumer experiences in skincare [6]