汽车视点 | 从1万到36万、从追赶到领跑，透视上海车展“全球风向标”效应

Core Insights - The 21st Shanghai International Automobile Industry Exhibition marks a significant milestone, celebrating 40 years since its inception in 1985, evolving from a product showcase to a major international platform for automotive brands and technologies [1][2][3] Historical Significance - The first Shanghai Auto Show in 1985 featured 328 exhibitors from 22 countries, with an exhibition area of 10,000 square meters, primarily showcasing imported brands [2][3] - The show has grown significantly, achieving UFI certification in 2004 and becoming an A-level international auto show by 2005, with an exhibition area of 120,000 square meters, surpassing the Tokyo Auto Show [3] - By 2021, the exhibition attracted 810,000 visitors, and the 2025 show is expected to exceed 360,000 square meters, with a dedicated area for automotive technology and supply chains [3] Global Market Dynamics - The 2025 Shanghai Auto Show will feature over 100 global vehicle debuts and a record 193 press conferences, indicating a shift in how multinational companies view the Chinese market as a core area for R&D and product definition [5][6] - Major automotive brands like Volkswagen, Audi, and BMW are launching localized models developed by Chinese teams, reflecting a strategic shift towards deeper integration with the Chinese market [6][7] Domestic Brand Development - Chinese luxury brands are gaining prominence, with companies like Zeekr and BYD showcasing high-end models at the exhibition, indicating a shift in focus from economy to luxury vehicles [8][10] - The emergence of high-end models priced above 500,000 yuan demonstrates the growing confidence and competitiveness of Chinese automotive brands in the global market [10][11] Industry Transformation - The Shanghai Auto Show serves as a barometer for the evolution of the automotive industry, with a clear trend towards electrification and smart technologies, as seen in the offerings from both domestic and international brands [6][9] - The event highlights the increasing importance of the Chinese market in shaping global automotive trends, with many brands adopting the mantra of "In China, for China, to the world" [7][11]