Shaping Tomorrow's Omnichannel Leaders with Cornell

Core Insights - The grocery shopping landscape has undergone significant changes, necessitating leaders who are adept in omnichannel strategies that integrate online, in-store, mobile, and social commerce [2][3] - Cornell University's Omnichannel Leadership Program, in collaboration with industry leaders like Kellanova, aims to equip professionals with the necessary skills to navigate this transformation [3][4] Program Overview - The Omnichannel Leadership Program is now in its fourth year and has trained 136 professionals from 54 different companies, addressing the skills gap in omnichannel leadership [5][6] - The program features a combination of cutting-edge research from Cornell faculty and practical applications from industry leaders, ensuring a rigorous and actionable learning experience [5][6] Unique Features - The program limits attendance to 50 participants to foster deep discussions and meaningful networking opportunities [6] - The curriculum is updated annually to include the latest trends such as AI, customer experience, data analytics, and ESG, providing participants with relevant best practices [6] - Participants earn the Omnichannel Leadership Certificate from the Cornell SC Johnson College of Business, enhancing their credentials [6] Future Directions - The 2025 Omnichannel Leadership Program will take place from June 23-26 at Cornell Tech in New York City, focusing on AI-driven commerce, data analytics, and next-generation customer engagement strategies [7] - Kellanova emphasizes the importance of investing in its workforce as a means to secure the future of the industry, showcasing the value of collaboration between academia and industry [8] Company Profile - Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods, with net sales of approximately $13 billion in 2024 [9] - The company aims to create better days and promote sustainable and equitable food access, targeting to impact 4 billion people by 2030 [10]