Relevant+ and Total Wireless Partner with Tigre Sounds to Launch "Beats Per Mile" -- A Latin DJ Coffee Club Experience During Miami Race Week

Group 1: Event Overview - Relevant+ is collaborating with Tigre Sounds and Total Wireless to launch Beats Per Mile (BPM), an exclusive DJ-driven electronic music experience during Miami Race Week [1][2] - BPM is a unique DJ circuit that combines motorsports excitement with Latin music, taking place at a local Latin coffee shop in Miami [2][3] Group 2: Cultural Significance - The event aims to celebrate the rich diversity of Latin sounds and connect with the local community of music lovers and cultural tastemakers [3][4] - BPM reflects the intentionality and self-expression of U.S. Hispanic Gen Z, who are increasingly seeking authentic connections and mindful spending [3][4] Group 3: Market Insights - Over 58% of the U.S. Hispanic population is under age 34, with buying power projected to exceed $2.8 trillion by 2026, making engagement with this demographic essential for brands [4] - Relevant+ focuses on embedding brands within culture through a network of in-culture publishers across various sectors, including music and lifestyle [4][6] Group 4: Company Background - Relevant+ is recognized as a leading independent culture media group that connects Hispanic-owned media solutions to brands [6] - Total Wireless is a no-contract wireless provider that offers competitive plans and is part of the Verizon Value portfolio [7][8]