Core Insights - Nexxen has launched nexAI, a suite of AI-powered assistants and features integrated across its advertising technology platform, aimed at enhancing the advertising life cycle through transparency and efficiency [1][2][3] Group 1: Product Features and Capabilities - Nexxen's unified platform includes a demand-side platform (DSP), supply-side platform (SSP), and the Nexxen Data Platform, facilitating seamless communication and continuous improvement [2][6] - The nexAI suite leverages machine learning and generative AI to improve campaign performance and streamline workflows for advertisers, agencies, and publishers [2][3] - Key enhancements from nexAI focus on four areas: improved audience planning, AI-driven automation for campaign management, real-time optimization of campaigns, and AI-driven yield optimization for publishers [7] Group 2: Client Benefits and Market Position - Clients are increasingly relying on data and technology to navigate the media landscape, and nexAI addresses this need by transforming campaign management and inventory monetization [3][4] - The integration of AI allows for faster data insights, enabling teams to focus on strategic initiatives and growth opportunities rather than manual data analysis [4][5] - Nexxen's technology stack is designed to empower various stakeholders in the advertising ecosystem, ensuring they can achieve their specific goals effectively [6][7]
Nexxen Advances AI Capabilities, Launches 'nexAI'