J&J Snack Foods Refreshes SUPERPRETZEL® with a Bolder Taste and Softer Texture

The iconic soft pretzel snack debuts a recipe upgrade with a more robust Bavarian-style flavor while keeping the classic convenience fans love MT. LAUREL, N.J., April 24, 2025 /PRNewswire/ -- J&J Snack Foods, a leader in the snack industry and the maker of SUPERPRETZEL®, the nation's #1 soft pretzel brand, is rolling out a new recipe that delivers a softer texture and a richer, more robust flavor—just in time for National Soft Pretzel Day. Fans of the classic snack can expect the same iconic SUPERPRETZEL sh ...