Nexxen Advances AI Capabilities, Launches ‘nexAI'

Core Insights - Nexxen has launched nexAI, a suite of AI-powered assistants and features integrated across its advertising technology platform, aimed at enhancing the advertising life cycle through transparency and efficiency [1][3][5] Company Overview - Nexxen is a global advertising technology platform that combines a demand-side platform (DSP), supply-side platform (SSP), and a data platform, along with an in-house creative studio, to create a unified ecosystem for advertisers, agencies, and publishers [2][6] AI Integration - The integration of AI within Nexxen's platform is designed to meet the evolving needs of clients navigating a fragmented media landscape, fundamentally transforming campaign management and inventory monetization [3][5] - nexAI enhances capabilities through machine learning and generative AI, providing superior results throughout the campaign journey [2][3] Key Areas of Enhancement - Planning: AI-driven audience planning and forecasting offer improved clarity and strategic recommendations [7] - Activation: Automation powered by AI streamlines campaign setup and management [7] - Optimization: Continuous real-time monitoring and optimization of campaigns using advanced algorithms to maximize performance and ROI [7] - Monetization: AI-driven yield optimization for publishers ensures increased transparency and revenue generation [7] Client Benefits - Clients can expect streamlined reporting and optimization, allowing teams to focus on strategic initiatives and growth opportunities [4]