4 Reasons to Buy Kroger Stock Like There's No Tomorrow

Core Viewpoint - Kroger's stock is at an all-time high, up 16% year-to-date, contrasting with a 10% decline in the S&P 500 index, indicating strong performance and potential for further growth [1][2]. Group 1: Business Model and Market Position - Kroger is one of the largest supermarket chains in the U.S., operating nearly 2,800 stores under various brands, making it a leader in consumer staples [3]. - The company's focus on essential food products positions it well against potential economic slowdowns, as consumers prioritize food over discretionary spending [4]. Group 2: Financial Performance - Kroger reported a 2.4% year-over-year increase in identical sales for the last quarter, reversing a previous decline of 0.8% [5]. - The company anticipates identical sales growth of 2% to 3% in 2025, with earnings per share (EPS) guidance of $4.40 to $4.80, reflecting a 3% increase from 2024 at the midpoint [7]. Group 3: Growth Drivers - Kroger's private label portfolio expanded with over 900 new items last year, contributing to positive customer responses [6]. - E-commerce delivery sales increased by 18% in Q4, highlighting the effectiveness of Kroger's digital strategy [6]. - The company's advertising and data monetization efforts have become significant profit drivers, with media sales surging 17% in 2024, generating $1.4 billion in operating profit [9][11]. Group 4: Dividend and Valuation - Kroger has doubled its quarterly dividend payment over the past five years to $0.32 per share, resulting in a dividend yield of 1.9%, with expectations for further growth [12]. - The stock trades at a forward price-to-earnings (P/E) ratio of 15, significantly lower than peers like Walmart and Costco, suggesting an attractive valuation [14].