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Hasbro forecasts as much as $300 million impact if China tariffs don't come down
HasbroHasbro(US:HAS) CNBC·2025-04-24 14:26

Core Viewpoint - Hasbro is facing significant financial impacts due to potential tariffs from the ongoing trade war, with estimates of a $300 million hit to its bottom line if the 145% levy on imports from China is implemented [1][2]. Financial Performance - Hasbro reported better-than-expected earnings, but the focus of investors and analysts was primarily on the implications of the trade war [1]. - The company maintained its full-year guidance, projecting a gross impact of $100 million to $300 million across the enterprise in 2025, depending on various tariff scenarios [2]. Tariff Impact - The CFO indicated that the forecast considers scenarios for China tariffs ranging from 50% to 145%, with an additional 10% for the rest of the world [2]. - CEO Chris Cocks noted that prolonged tariff conditions could lead to structural costs and increased market unpredictability, ultimately resulting in higher consumer prices [2]. Business Resilience - Despite the challenges, Hasbro believes it is well-positioned due to its robust games and licensing businesses and strategic flexibility [2]. - The U.S. games business benefits from digital and domestic sourcing, with many board games produced in Massachusetts [2]. - The Wizards of the Coast division has limited tariff exposure, with less than $10 million at risk due to domestic production in North Carolina, Texas, and Japan [2].