Workflow
Leading Global Brand Development & Licensing Company, United Trademark Group (UTG), Announces a strategic partnership and a $9 Million Strategic Investment in Xcel Brands
XELBXcel(XELB) GlobeNewswire·2025-04-24 15:04

Core Insights - Xcel Brands has announced a strategic partnership and a 9millioninvestmentfromUnitedTrademarkGroup(UTG)toenhanceitsinfluencer−drivenbrandstrategythroughlivestreamingandsocialcommerce[1][4]CompanyOverview−XcelBrands,Inc.isamediaandconsumerproductscompanyfocusedondesigning,licensing,marketing,andsellingbrandedconsumerproducts,includingapparel,footwear,andhomegoods[6]−Thecompanyhasgeneratedover9 million investment from United Trademark Group (UTG) to enhance its influencer-driven brand strategy through live streaming and social commerce [1][4] Company Overview - Xcel Brands, Inc. is a media and consumer products company focused on designing, licensing, marketing, and selling branded consumer products, including apparel, footwear, and home goods [6] - The company has generated over 5 billion in retail sales through livestreaming and digital channels, with a social media following of approximately 40 million [6] - Xcel Brands owns several well-known brands, including Halston and Judith Ripka, and has recently launched new brands in the pet and cooking sectors [6] UTG Overview - United Trademark Group (UTG) specializes in brand development, mergers, acquisitions, and digital innovation, managing a diverse portfolio of over 10 brands and generating more than $1.5 billion in annual retail sales across 12 countries [2][8] - UTG focuses on creating immersive brand experiences and leveraging emerging media and retail technology to connect brands with consumers [3][9] - The company is headquartered in Shanghai, China, with additional offices in Toronto, Paris, and Milan, and has transformed multiple brands into household names in the region [7][8] Strategic Partnership - The partnership between Xcel Brands and UTG aims to combine their expertise in social commerce and brand innovation to unlock new growth opportunities [4] - Both companies share a commitment to leveraging digital communities and influencer partnerships to enhance consumer engagement with brands [4]