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Leading Global Brand Development & Licensing Company, United Trademark Group (UTG), Announces a strategic partnership and a $9 Million Strategic Investment in Xcel Brands
XELBXcel(XELB) Newsfilter·2025-04-24 15:04

Core Insights - Xcel Brands has announced a strategic partnership and a 9millioninvestmentfromUnitedTrademarkGroup(UTG),aimedatenhancinginfluencer−drivenbrandsthroughlivestreamingandsocialcommerce[1][4]CompanyOverview−XcelBrands,Inc.isamediaandconsumerproductscompanythatfocusesonthedesign,licensing,marketing,andsalesofbrandedconsumerproducts,includingapparel,footwear,andhomegoods[6]−Thecompanywasfoundedin2011andhasgeneratedover9 million investment from United Trademark Group (UTG), aimed at enhancing influencer-driven brands through live streaming and social commerce [1][4] Company Overview - Xcel Brands, Inc. is a media and consumer products company that focuses on the design, licensing, marketing, and sales of branded consumer products, including apparel, footwear, and home goods [6] - The company was founded in 2011 and has generated over 5 billion in retail sales through livestreaming and digital channels, with a social media following of approximately 40 million [6] - Xcel owns several brands, including Halston, Judith Ripka, and C. Wonder, and has recently launched new brands in the pet and cooking sectors [6] UTG Overview - United Trademark Group (UTG) specializes in brand development, mergers, acquisitions, and digital innovation, with a focus on maximizing brand value and unlocking growth opportunities [2][3] - UTG manages a diverse portfolio of over 10 brands and generates more than $1.5 billion in annual retail sales across 12 countries [8] - The company is headquartered in Shanghai, China, and has a strong retail distribution network, particularly in the Chinese market [7][8] Strategic Partnership - The partnership between Xcel Brands and UTG is expected to leverage both companies' expertise in social commerce and brand building, aiming to create immersive consumer experiences [4][5] - Both companies share a commitment to innovation and utilizing new technologies to enhance consumer engagement [4]