2025年中国串番茄行业市场政策、产业链、发展现状、竞争格局及发展趋势研判：鲜食消费占比最大[图]

Overview - The first variety of cherry tomatoes was developed in Italy in 1987, and they are increasingly favored by consumers due to their rich nutrition and excellent taste, especially as health awareness rises [1][11] - In 2024, the demand for cherry tomatoes in China is projected to reach 488,000 tons, with a market size of 10.15 billion yuan, and the average market price is expected to drop to 20.8 yuan per kilogram [1][11] Market Policies - The Chinese government has issued several policies to support agricultural development, including guidelines for rural revitalization and the promotion of traditional food products, creating a favorable environment for the cherry tomato industry [4][6] Industry Chain - The cherry tomato industry consists of upstream sectors (seeds, fertilizers, pesticides), midstream (cultivation and harvesting), and downstream (retail, catering, food processing), with fresh cherry tomatoes primarily distributed through cold chain logistics [7][9] Consumption Structure - The retail sector for fresh cherry tomatoes accounts for over 70% of the total consumption, driven by the growing demand for nutritious foods rich in vitamins and minerals [9] Competitive Landscape - The cherry tomato market is becoming increasingly competitive, with major players including large agricultural companies and numerous small farmers. Key companies like Kaisheng Haofeng Agricultural Group and Beijing Jixing Agriculture are leading the market due to their financial strength and established distribution networks [14][16] Company Analysis - Kaisheng Haofeng Agricultural Group, established in 2006, focuses on modern agricultural solutions and has a comprehensive supply chain from seed to table, with a high consumer satisfaction rate [16] - Beijing Jixing Agriculture, founded in 2016, operates a modern agricultural park and has achieved significant production efficiency through advanced technologies, producing 700,000 kg of high-quality cherry tomatoes annually [18] Development Trends - Future developments in the cherry tomato industry will leverage gene editing and biotechnology to create more resilient and higher-yielding varieties, as well as diversify products to meet consumer preferences [20]