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一季度全球PC出货量同比增长6.7% 关税预期刺激市场提前备货
Zheng Quan Shi Bao Wang·2025-04-25 01:53

Group 1 - The global PC market shipment volume increased by 6.7% year-on-year in Q1 2025, reaching 61.4 million units, driven by preemptive shipments ahead of US tariffs and the accelerated adoption of AI PCs [1] - Apple and Lenovo outperformed other brands, with Apple experiencing a 17% increase in shipments due to the AI-enabled M4 chip in its MacBook series, while Lenovo saw an 11% increase from its AI PC product line expansion [1] - HP and Dell achieved year-on-year shipment growth of 6% and 4% respectively, benefiting from preemptive orders in the US market, maintaining their positions as the second and third largest market share holders [1] Group 2 - Future competition in the PC market will depend on OEM manufacturers' capabilities in supply chain diversification, building a key ecosystem from chips to software, and providing the best AI PC experience [2] - The global PC manufacturing industry remains highly concentrated in China, facing significant challenges in mitigating tariff risks in the short term, with manufacturers expected to accelerate production capacity shifts to countries like Vietnam, India, and Mexico [2] - The uncertainty surrounding US tariff policies poses dual pressures of rising costs and supply-demand contraction for manufacturers, potentially disrupting supply chains and suppressing investment demand for AI infrastructure and devices [2] Group 3 - The US market is identified as the most important for showcasing AI PC capabilities and selling high-end AI devices, with high tariffs potentially suppressing consumer and enterprise purchases of new equipment [3] - Chinese company Huqin Technology reported a 115.65% year-on-year revenue increase to approximately 35 billion yuan in Q1, with a net profit growth of 39.04% to about 842 million yuan [3] - Longqi Technology, which provides comprehensive smart product services for leading tech companies, has increased its overseas manufacturing proportion in 2024, enhancing service delivery and cooperation with clients [3]